Tuesday, 29 November 2011

BMW geared up to sell its China made cars overseas

German luxury automaker Bayerische Motoren Werke popularly known as BMW is on the verge to become the first foreign automobile manufacturer to sell its made-in-China vehicles overseas.

Chief Executive Officer (CEO) and President of BMW Group, China, Mr. Christopher Stark said that in the initial stage the company will export its 5-series sedan to the auto markets in Asia and Middle East along with the plans to spread in other countries by December end this year.

Mr. Stark was present at the Guangzhou Auto Show in China to make the announcement.

He added that the company has tied-up with Brilliance Auto of Shenyang city that is based in the North East part of China, to export its 5-series luxury sedans to the targeted regions on experimental basis by the end of this year.

The 5-series premium car was successfully launched in China by the company in August 2010 and since then it saw a remarkable increase in sales. In the year 2009, BMW had a share of 15 percent in the mid size car segment of the country, which went on to become nearly double last year at 27 percent with the introduction of this premium sedan. The German marquee rolls out its 3-series and 5-series sedans in the nation and has surpassed the one lakh sales milestone.

In order to maintain its reputation in the Chinese auto market and enhance company’s performance in sales, it now plans to establish a new manufacturing unit by early next year. In this upcoming plant, BMW will produce Sports Utility Vehicle (SUV) X1 and 3-series sedans.

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